NXT DEADLINE LOGO

Pay-per-view logo made for the development brand NXT in Florida, another show WWE owns and produces. The concept initially was to make a logo that symbolized a countdown clock. After an exploration of other ideas and logos ultimately, WWE landed on my logo with the idea being that the logo itself is a flip clock and the cards are flipping down towards zero. I wanted to explore using the number one in the flip clock as part of the design and decided it fit perfectly where the "I" was so the viewer could clearly read both a one and an "I"

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